Daniel Guenet

GTM system builder

I build systems that help GTM teams scale.

I turn GTM strategy into practical systems that improve speed, visibility, and execution across the revenue team.

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The future

The next 10 yearswill belong tosystem builders.

AI has made building faster and more accessible. The advantage will belong to people who can connect tools, data, workflows, and decisions into systems that work together.

GTM should be treated as a network of connected systems. A campaign is a system. Identifying at-risk opportunities is a system. Turning customer conversations into action across product, marketing, and sales is a system.

01See the whole

Understand how each decision and workflow affects the wider GTM system.

02Connect the parts

Bring people, data, tools, and processes together around a shared outcome.

03Build for learning

Create feedback loops that help every system adapt and improve over time.

The systems

Building the systems
behind better GTM.

Effective GTM isn’t one system. It’s a connected set of decisions, workflows, data, tools, and feedback loops. I work across five layers to make the whole motion clearer, faster, and more effective.

01

Strategy and direction

Turn market context and ambition into clear priorities, outcomes, and ownership.

  • Positioning
  • ICP
  • Success metrics
02

Workflows and operations

Design how people, decisions, and work move across the revenue team.

  • Lifecycle
  • Process
  • Enablement
03

Data and measurement

Create trustworthy signals that show what is working, what is not, and where to act.

  • Data quality
  • Reporting
  • Analytics
04

Automation and AI

Connect tools and automate work where speed, consistency, and context matter.

  • Workflows
  • Integrations
  • AI systems
05

Execution and learning

Build operating rhythms and feedback loops that improve performance over time.

  • Prioritization
  • Launches
  • Feedback loops

The Impact

People
aligned.
Work
connected.
Always
improving.